Training And Playbooks Alone Don’t Work

Only Coaching Guarantees Results

You can’t improve results without improving sales behaviors. You can’t improve sales behaviors without a supportive coach & accountability.

We Help B2B Companies Achieve Sustainable Growth Through Our Outcome-Based Coaching Programs

Strategic Pipeline Generation

We teach sellers how to engage buyers with unique insights and differentiated value by prioritizing the customer and employee experiences that impact business goals.

Deal Management

We streamline your qualification process to target top prospects, then enhance your forecasts by confirming key sales actions, engaging all decision-makers, and reinforcing exit criteria.

Our Clients

We’ve coached high performers at B2B companies of all sizes to produce world-class results. Let us bring those best practices to you.

The Best Performers Have Coaches, Your Sellers Should Too

Athletes, musicians, Fortune 500 CEOs, startup executives. Actors, dancers, singers and the best public speakers. Tom Brady. Michael Jordan. Taylor Swift. In every role where performance in the moment matters, the best have coaches to help them achieve ambitious results.

They do so because the science is clear. Coaches help us improve habits and focus on the right things. They act as a mirror so we can see ourselves more clearly. Coaches tailor their recommendations to our unique needs, but also keep us accountable to stretch goals.

The real power of coaching is not found in grand moments or big adjustments but in small incremental changes that compound over time into big results.

Behaviors & Results

In sales, there are only a few levers you can pull to improve results:

Win Bigger

Charge More

Win Faster

Shorten Sales Cycle

Win More

Increase Close Rate

More Winners

Generate Better Leads

These are all products of sales behaviors.

Deals advance or die based on what sellers do at key moments in your sales process.

The Usual Solutions Don’t Work

Sales Training

Only 25% of participants believe that sales training measurably improved performance - HBR

Methodologies & Playbooks

If you have a process that no one follows, you don’t have a process.

Sales Managers

Your sales managers have too much on their plate - and didn’t get where they are by being experts in learning or motivation.

True behavior change - and improved results - only comes through a supportive environment and consistent, skilled coaching. Let leaders focus on strategy, managers focus on tactics and leave sales productivity to us.

Our Services

Our outcome-based coaching programs help sales teams to:

Do the Small Stuff that Matters

  • Research & call planning

    Message & process consistency

    Methodology reinforcement

    Peer-to-peer feedback

    Onboarding & reboarding

    New manager coaching

    Gamification & incentives

Set & Achieve Goals

  • Convert company targets into daily, weekly and monthly activity goals for each seller

    Diagnose & address gaps in knowledge or skills that hurt performance

    Identify leading indicators before the end of the quarter

    Improve forecasting

Generate Leads from Strategic Accounts

  • Target the right accounts that are most likely to close

    Capture executive attention with compelling insights

    Create new pipeline from strategic accounts

    Pursue only the most qualified opportunities

 

Close More Deals Faster

  • Focus on Key Sales Moments and habits that drive results

    Accelerate deals by always knowing the right next step

    Multi-thread, tailor your pitch to the needs of each buyer & build consensus

    Increase prices, limit discounts

Expand Your Best Accounts

  • Identify upsell & cross sell opportunities

    Communicate value to relevant stakeholders

    Help champions calculate ROI

    Increase retention and customer satisfaction

 

 100% Success Guarantee

We believe so strongly in the impact of our work, that we guarantee at least 10% improvement in at least one of your critical sales metrics or we’ll continue working for free.

Because 10% Improvement In 7 key Moments Of Any Sales Process Produces 2x Results.

Testimonials

  • Jennifer Fitzgerald, Co-founder And CEO, Policygenius

    We brought Dana Consulting in to develop and deliver a training program for our inbound sales team. Our team really enjoyed the training and immediately incorporated it into their daily client conversations, as well as new hire onboarding. There's been a visible lift in performance in terms of closing and cross-sell. I would enthusiastically recommend them if you're looking to upgrade and upskill your sales organization.

  • Stephen Sokoler, Founder & CEO At Journey

    Our work with Dana Consulting has been critical to Journey’s success. From developing our go-to-market strategy, recruiting and training our first sales hire, to developing our sales operations and management practices, their support has allowed me to focus on growing other parts of our business. I am also impressed by the results we were able to achieve in such a short time.

  • Sam Kaufman, Marketing/Communications Professional, Entrepreneur

    I’ve worked in all aspects of marketing on a national and local level for a long, long time. I have worked with countless outside consultants and advisors in that time. I have worked as an outside consultant for businesses myself. Dana Consulting is one of the best. They aren’t trying to sell you on one approach and force it into all situations. Passionate and tireless, I would highly recommend them for your business consulting needs (large or small).

 Meet Our Coaches

Victor

Entrepreneur, Seller & Advisor to 100s of B2B Companies

Ashleigh

Sales Thought Leader, SDR Manager, Head of Sales, Trainer

Andrew

College Athlete, First Sales Hire, Career Coach to Tech Execs & Investors

Tolu

Former Athlete, 4x SaaS AE & Manager, 2x Exits

Our Newsletter is filled with Tips on How to get the Most out of your Sales Team

Our Mission is to Change the Culture of Sales

Dana, the Sanskrit word for generosity, is a practice not typically associated with business or sales. Many see sellers as manipulative or dishonest, and the good ones are born, not made. When salespeople underperform, most companies can't identify or remedy the issue. They waste money on ineffective training, then fire bottom performers instead of lifting up the middle. The average VP of Sales lasts only 18 months.

That the best organizations succeed by consistently delivering value to sellers and customers. Those who invest in salespeople produce better results, retain top talent and spend less to acquire customers. They have a culture of learning, high expectations & accountability - but also how to have fun. Because when sellers are happy, customers, investors & CEOs are too.

Contact Us

Let’s hit your next revenue goal together.

(646) 883-3262

info@dana-consulting.com

Brooklyn, NY